RICCARDO MILANI/Hans Lucas via AFP
DECRIPTION – While the price growth of consumer products remains above 20% for two years, the French are forced to make compromises in their purchases.
Laundry, shampoo or even makeup: The French are increasingly avoiding these products in supermarkets. According to the Circana Institute, volume purchases in these departments fell by 6.1% in 2023 after 3.1% in 2022. “When we look at supermarket sales, the declines in volume are more pronounced for hygiene and cleaning products than for food,” confirms Richard Panquiault, executive director of the union of consumer goods producers, Ilec, which brings together heavyweights such as Unilever (Cif, Persil, Rexona…), Essity (Lotus, Okay…) or Johnson & Johnson (Vania, Le Petit Marseille…)
Already during the Covid pandemic, cosmetic and hygiene-beauty giants experienced their first decline. Confined at home or limited in their social interactions, French consumers have thus slowed down a whole range of expenses. Especially on hygiene products, make-up and perfumery, penalized by…
This article is reserved for subscribers. You still have 82% to discover.