- Product trends for 2023
- Brands that are a hit
- 5 product trends in 2024
No, inside in 2024 you will not be “left behind” in the sense beauty trends which appears on the social platform TikTok. Remember, in 2023, many beauty “trends” have created a buzz on the web.
Among the products that were cult last year – and met with great success on the web: we note the trend of “French pharmacies” with especially products like Biafine or even La Roche-Posay creams that were a hit. Another flagship for 2023: Sol de Janeiro body cream and mist, as well as Charlotte Tilbury products such as Airbrush Flawless Setting Spray. Products that will be popular in 2024. Despite everything, other brands are already a hit on the web and have a bright future in the year that begins.
5 leading products in 2024
As reported WWDwhich he analyzed product trends 2024, certain brands like Charlotte Tilbury will always be on the rise, like Rare Beauty created by Selena Gomez or even Rhode founded by Hailey Bieber. However, some products will stand out more than others. Among the best predictions we find:
#1 Charlotte Tilbury “Filtre Impeccable” foundation
Once again, Charlotte Tilbury “Impeccable Filter” foundation will be a hit in 2024. We can expect a lot of videos with this product on social platforms. Why is it a hit? Its natural finish and second skin effect.
#2 Rhode’s Lip Colors
Since the launch of Rhode Skin Lip Tint, the product has become a bestseller. In 2024, a new shade of balm will be a hit. Here’s hoping Hailey Bieber has some iconic shades planned. Why do we love them? They are very moisturizing and non-sticky.
@beansforfun Replying to @🗝•𝘁𝘁𝘁𝘁𝘁𝘁𝘁𝘁𝘁𝘁𝘁𝘁𝘁𝘁𝘁𝘁𝘁𝘁 𝘂𝘴 I finally got all 4 Rhoda lip colors together and oh my gosh?! They are so beautiful 🤤 #rode #rodeliptretman #rodeliptinta #liptint #lip balm #lipbalmaddict #shiny #lip gloss #shiny lips #samples #try it #collection #winter #haileybieber ♬ original sound – ci
#3 Drunk Elephant tanning drops
While the Drunk Elephant brand was a real hit on the web in 2023, other products will be a hit this year. According to WWD, the brand’s tanning drops, which are applied to the face for a healthy glow, will appeal to as many people as possible. Follow very carefully…
@helinndoski First impression of @Drunk Elephant bronzing drops 👀 #pianislon #bronzingdrops ♬ original sound – Helin Doski
#4 Rare beauty treatments
In December 2023, Selena Gomez announced big news: the launch of her Rare Beauty body care collection. With ultra-minimalist packaging and vegan and hydrating formulas, the brand’s skincare products will hit the web. Their future in the cosmetics market is more than promising. The most? Enchanting scent of care.
@mathildepth_ The smell 🤤 So relaxing..🧖🏻♀️🫧✨🎀 #rarebeauty #novareljepota #findcomfort #findcomfortbodycollection #aromatherapy #sefora #novatsephora #Body care #rijekjepoticefamiljene #asmr #asmrskinjega ♬ snowfall – Øneheart & reidenshi
#5 CeraVe Advanced Repair Ointment
The latest novelty of the CeraVe brand that was a real hit in 2023: CeraVe Advanced Repair ointment. Specially formulated with hyaluronic acid, this cream protects the skin from daily aggressions and deeply hydrates it. An ally for the winter season.
@cerave CeraVe advanced restorative ointment: 3️⃣ essential ceramide + hyaluronic acid = immediate relief and long-term protection. Perfect for dry, chapped or chapped skin! 🥼💙✨ @Dr. Daniel Sugai #CeraVe #EADVcongress #EADV2023 #Skin care products ♬ original sound – CeraVe
The year 2024, therefore, starts with a bang when it comes to beauty products, but the little finger tells us that we are not yet finished with surprises in terms of beauty trends and skin care for the current year.
So, are you looking forward to discovering the next iconic products in 2024?