The British health and beauty store has opened its own the first store “Boots Beauty” in Battersea Power Station in London. This launch comes as Boots continues to transform its beauty offering, reorganizing more than 170 stores across the UK over the past three years, amid increased competition in the UK.
Valued at $29.88 billion in 2022, according to Euromonitor, which forecasts it at $40.5 billion by 2027 – a CAGR of 6.27%, the UK beauty market has long been largely dominated by Boots, but is now attracting many new players, notably Sephora and the H Beauty chain created by Harrods. Established beauty specialists such as Space NK and The Perfume Shop are also growing, while more general retailers such as Superdrug, Next and M&S are strengthening their beauty offerings.
The premises represent 1040 m2 250 beauty brands across multiple categories (skincare, makeup, bodycare, haircare, fragrances), including newly listed brands at Boots such as REM Beauty, Kerastase, Shu Uemura and Bubble, which will also launch on boots.com.
This new concept has a team of 35 Boots Beauty experts, who will be able to provide customers with a range personalized skin care servicesincluding consultation with a dermatologist-trained pharmacist, in-depth skin analysis services via the NEXA skin imaging tool, advice and product recommendations.
” New store Battersea Power Station Boots Beauty it gives us a platform to test the latest brands and service innovations before introducing them to customers shopping in our stores across the country. The opening of this new store represents a big step in the transformation of beauty in Boots “, explain Jenna Ward, head of Beauty Reinvention at Boots.
Other new additions to the store include a At least for the hair which offers a professional scalp analysis service to help with damaged or thinning hair. The store will also offer weekly styling demonstrations with the Dyson and Drybar, as well as the new range premium and professional hair care brands (Color Wow, OUAI and Wella Professionals), as well as a range of products for curly, curly and wavy hair, including independent brands such as No Knot Co and Silke London.
In addition, the trade includes a Fragrance Discovery Bar with an interactive display of the product and a digital tool to help you choose a perfume, a recycling station dedicated to cosmetic products ia gift wrapping service free.