What are the most popular beauty products on TikTok in 2023?

This one foundation in stick format it has, as the name suggests, an instant skin blurring effect. Enriched with murumuru butter to hydrate and QuickBlur complex to smooth skin, its powerful coverage offers a surprising natural finish.

The new Dior Backstage blush shade has been sold out almost all summer. New formula, new bright and pigmented colors, this blush that revives the color it blends with all skin tones and instantly gives a healthy glow that lasts all day, for a radiant and always radiant complexion.

If this The Ordinary serum has been trending on Tiktok, it’s partly because of its stunning all-pink color. But also because it has many advantages that have won over users, such as stimulating skin hydration, soothes irritations and redness or even strengthen the skin barrier.

THE fragrant mists made more than one addict of the Brazilian brand Sol de Janeiro! The reason? Their delicious, sweet or fruity scents, which gently envelop the body and hair and last all day. Pistachio and salted caramel, jasmine and dragon fruit, black amber and vanilla or even caramelized vanilla and macadamia, it’s up to you to find the one that suits you.

It is the secret star for a flawless blow drying even in rainy weather: this spray smoothes hair and makes it waterproof to prevent frizz for 72 hours. THE crash tests of this hair product were so successful that it became one of Color WOW’s best selling products this year.

This Olaplex brand oil is one of the most popular this year. Hydrates, repairs, protects from heat and removes frizz, making hair stronger, softer and shinier. They consider her on Tiktok the best oil for creating smooth hairstyles like a smooth bun.

After Charlotte Tilbury’s liquid blushes, it’s time for the success of the Airbrush Flawless Setting Spray. He moisturizes and hardens the make-up so it stays in place all day, a promise tested and approved by Tiktok users.

It’s here moisturizing foundation which even Hailey Bieber uses to achieve the perfect “glass skin” effect, for a radiant and radiant complexion. This primer smoothes the appearance of the skin, and at the same time helps make-up last throughout the day.

This facial has gone viral on Tiktok because of the before/after treatment: It allows you to camouflage blush per second. Enriched with soothing tiger grass, its green color adapts to the skin’s natural color to hydrate and even out the complexion.

As surprising as it may seem, in 2023, a pink shade of Huda Beauty loose powder made its way onto Tiktok. Reason? It is ideal for illuminating the area under the eyes and mattify the concealer without drying out the skin. With a natural, airy finish and light texture, it corrects the complexion with a subtle touch of color to reveal radiance.

Skincare brand Glow Recipe has been very popular this year on Tiktok to the point that many of its products have run out of stock! Among them Dew Drop Watermelon Glow serum, which hydrates and gives shine, for ultra-radiant complexion immediately.

It probably is the best moisturizing lip mask according to tiktok ! This little LANEIGE pot contains a nourishing mask enriched with vitamin C, antioxidants and coconut oil for long-lasting hydration, from the moment you wake up.

Halfway between gloss and moisturizing lip oil, Lip Confort Oil is one of the leading products of 2023. This tinted lip oil is full of care that softens them, but with a light natural pigment that illuminates the lips.

Maybelline Sky High Mascara is a must-have for this year 2023, to the extent that 1 is sold every minute in France! It lengthens the lashes, adds volume and length in one stroke and without weighing down the lashes, with quite impressive results. In addition, it is a cheap mascara.

Selena Gomez’s brand is never far away when it comes to fashion trendy and popular cosmetic products from the moment. Liquid blushes in particular, available in 13 shades, made waves on Tiktok this year. Lightweight, long-wearing and highly pigmented, it offers an instant healthy glow and soft, buildable color that blends into the skin.