White teeth, invisible aligners… Beware of false promises on TikTok

Social networks – Influencers have spread the fashion for the “Hollywood smile”, very white and perfectly aligned teeth

Orthodontic treatments paid for but stopped overnight after US company goes bankrupt, bleaching kits dangerous to health sold completely illegally… Unscrupulous dental aesthetics business, widely promoted on social networksreal wasteland.

On TikTok or Instagraminfluencers propagated the “smile” fashion. Hollywood », very white and perfectly aligned teeth, and give their so-called tips for achieving the same result in record time. Featured products are often very inexpensive compared to the care offered in a dental office and are not reimbursed by Social security.

Transparent gutters “guaranteed for life”

This is what made millions of customers believe the promises of the “cheapest” invisible orthodontics on the market, in “just a few months”, completely at home and with a “lifetime guarantee”. American Smiledirectclub, with very aggressive advertising on the networks. The principle: Clear aligners sold online, to be worn every day to straighten your teeth.

At the beginning of December, the customers stopped smiling. The company filed for bankruptcy and informs them that it will not provide them with continued treatment, (…) Read more for 20 minutes

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